Drain Innovations
Service-based utility companies often operate with outdated or purely functional branding that fails to communicate trust, professionalism, or environmental responsibility. Drain Visions, a drain inspection, cleaning, and maintenance company, required a complete rebrand to better reflect its modern capabilities and its commitment to protecting local environments and communities.
I wanted to explore how strategic branding could elevate a technical, behind-the-scenes industry and reposition it as an essential public service rather than just a reactive solution. The goal was to create an identity that communicated reliability, clarity, and environmental stewardship—values that are critical to both residential and commercial clients but are rarely emphasized visually in this sector.
I developed a full rebranding system for the company, beginning with a reassessment of its name, visual language, and messaging to align with its sustainability-driven mission. The new identity focuses on cleanliness, flow, and precision, using clear typography, a restrained color palette, and a streamlined logo mark that suggests movement and maintenance without relying on cluttered or overly technical imagery. The system was extended across key brand touchpoints, including vehicle graphics, uniforms, business cards, digital presence, and service documentation, ensuring consistency and recognition in both physical and digital environments. Throughout the process, I prioritized legibility, scalability, and practical application for real-world use in field operations.
The final outcome is a cohesive brand identity that presents the company as professional, trustworthy, and environmentally conscious. The redesigned system modernizes the business while reinforcing its dedication to cleaner infrastructure and healthier communities. The rebrand provides a strong foundation for customer trust, brand recognition, and long-term growth.
This project strengthened my skills in brand strategy, visual system development, and designing for functional, real-world applications. It reinforced the importance of aligning visual identity with company values and mission. The rebrand demonstrates my ability to transform utilitarian services into clear, compelling brand experiences that communicate purpose as well as professionalism.