Armenian Genocide : Do You Remember?
Despite the scale and historical significance of the Armenian Genocide, global recognition and public awareness remain limited. Even a century later, many people are unfamiliar with the events or their lasting impact, and international acknowledgment has historically been incomplete. This gap in awareness contributes to ongoing denial, misinformation, and the marginalization of survivors’ stories.
I wanted to use design as a tool for education and advocacy—one that could confront historical silence and prompt reflection. The project is anchored in the haunting question, “Who today remembers the Armenians?”, which underscores how easily collective memory can fade without active preservation. My goal was to create a campaign that encourages viewers to pause, learn, and acknowledge a history that is too often overlooked.
I developed a social justice awareness campaign centered on clear, emotionally resonant messaging and strong visual hierarchy. The campaign uses design to balance factual gravity with human impact, translating historical tragedy into accessible, contemporary visual communication. Through carefully considered typography, layout, and tone, the campaign emphasizes remembrance, recognition, and accountability. The messaging framework was structured to be adaptable across multiple platforms—such as posters, digital graphics, and educational materials—allowing the campaign to reach diverse audiences and function in both public and academic contexts.
The final outcome is a cohesive awareness campaign that brings visibility to the Armenian Genocide and invites dialogue about historical responsibility and collective memory. By combining concise messaging with impactful visual design, the project transforms complex history into a form that is approachable, shareable, and emotionally compelling.
This project strengthened my ability to design with sensitivity, ethical responsibility, and cultural awareness. It reinforced the importance of research-driven design and demonstrated how visual communication can serve as a catalyst for education and social reflection. The campaign illustrates my commitment to using design not only as an aesthetic practice, but as a platform for advocacy and historical truth.